Betting is entertainment — it should never become a problem. i44 is committed to giving you all the tools and support you need to play safely and responsibly.
Online betting is a popular form of entertainment for millions of people. But the reality is, for some, it can spiral out of control. At i44, we believe responsible gaming isn't just a rule — it's a core commitment.
We've built a range of voluntary tools to help keep every user's experience positive. On this page, you'll learn how to set your betting limits, recognize warning signs, and find help when you need it.
i44's Core Principles: Entertainment is the real purpose. Betting is never the right way to solve financial problems.
6 powerful tools to keep your betting experience in check
Set a daily, weekly, or monthly deposit cap. Limits take effect immediately once set. To increase a limit, a 24-hour waiting period applies.
Set a limit on how much you're willing to lose in a given session. Once that limit is reached, betting will automatically stop for that session.
Set a daily or weekly limit on how long you play. When your time is up, you'll get an alert and the session will end automatically.
A pop-up will appear at set intervals showing how long you've been playing, and how much you've won or lost. Stay in control and make informed decisions.
Pause your account for 1 day to 6 weeks. You won't be able to log in during this time – a great way to clear your head.
Lock your account for 6 months to 5 years, or permanently. Any attempt to open a new account during this period will be automatically blocked.
We go beyond just providing tools – we actively work to protect every user's wellbeing.
Age verification is mandatory when registering with i44. Accounts belonging to anyone under 18 are terminated immediately.
Our automated system detects unusual betting patterns and alerts the support team for users who may be at risk.
Our support agents are specially trained in responsible gaming. They're here to help you — no judgment, no pressure.
View your full betting history from your account. Understand your patterns and make more informed decisions.
Regular reminder alerts are shown during betting sessions to help keep you aware.
When professional support is needed, we always keep relevant organization contacts and resources readily accessible.
Answer the questions below honestly. If you answer "yes" to more than 3, consider reaching out for support.
If you answered "yes" to any of the above, contact us today via our at the Help Center Get in touch.
Follow these simple rules to keep betting enjoyable at all times:
Decide in advance how much you can afford to spend on entertainment each month – and never go beyond that limit.
"Chasing losses" is a dangerous habit. If you're on a losing streak, step away and come back the next day with a clear head.
Take at least a 15-minute break every hour. Keep track of your time and keep Reality Check turned on.
Never bet when you're angry, frustrated, or under the influence. Emotional decisions only lead to bigger losses.
Never think of betting as a source of income. It's entertainment, not an investment.
Self-exclusion is the most powerful protection tool available. If you feel betting is becoming difficult to control, use this feature.
You choose the length of your self-exclusion at i44 – 6 months, 1 year, 2 years, 5 years, or permanently. During this time:
To start self-exclusion at the Help Center Reach us via live chat or email. Our team will get everything sorted within 5 minutes.
Your account cannot be reactivated before the self-exclusion period ends. This is intentionally strict.
I44 strictly enforces an 18+ policy. We have multiple layers of protection in place to keep minors away from betting.
If you have children or teenagers at home, take the following steps:
If you suspect a minor is using i44, please contact us immediately at the Help Center Let us know.
Problem gambling is a mental health issue — there's no shame in it. Seeking professional help is a sign of strength.
If you or someone in your family is struggling with problem gambling, i44's support team is ready to help. Our responsible gaming specialists will assist you without judgment and connect you with the resources you need.
Contact us for support: i44 Help Center – 24 hours a day, 7 days a week.
Our team is here to support you with any concerns.
Start Live ChatYour safety is our priority. Register with i44 and use all our responsible gaming tools — completely free.